Talented graphic designer with over 15 years of experience including packaging design, website services, social media, environmental design, corporate branding, collateral, photography, motion, and marketing planning. Responsible for the integration of a campaign's overall visual design with the marketing objectives and serving as top liaison to clients. 

 

​07/2021 – Present: Senior Graphic Designer, EARTHBATH - San Francisco, CA 

Responsible for crafting creative solutions to packaging challenges ranging from individual new products to line extensions. Maintained and updated the brand identity throughout the company. Including the website, collateral, packaging, presentations, trade show booths and ads. Developed all social media campaigns overall visual design with the marketing objectives. Participating in all phases of the packaging design thinking process from conceptual, to strategic, to tactical, to implementation. Manage communication with outside vendors and helped with all aspects of sourcing and production process.

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​01/2013 – 07/2021: Graphic Designer/Photographer, Freelance - Pacifica, CA   

Some of my clients include: MEZZETTA, FRESH VICTOR, SHIKAI, SWEET NOTHINGS, MUDDY BITES, HASSETT HARDWARE, SEILER LLP, MUSEUM OF AMERICAN HERITAGE, COLORFUL MINDS, CISCO, DELPHON INDUSTRIES, DEARBORN & ASSOCIATES, APPLIED STRATEGIES, SAN FRANCISCO SCOTTISH RITE, ST. IGNATIUS COLLEGE PREPARATORY, NETGEAR, THE CALIFORNIA SYMPHONY, and THE PENINSULA SYMPHONY. Conceptualization, implementation and design of marketing programs and general business solutions that met marketing strategies from concept to completion, resulting in increased company exposure, customer traffic, and sales. Implemented social media campaigns which increased customer traffic. Managed communication with customers and other individuals to complete work. Managed projects and vendors; tracked progress to ensure deadlines were met and updated clients as necessary. Art directed and executed photo shoots.

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​07/2013 – 02/2020: Senior Graphic Designer, PAMELA'S PRODUCTS - San Rafael, CA 

Maintained and established brand identity throughout the company. Including the website, collateral, packaging, presentations, trade show booths and ads. Developed all social media campaigns overall visual design with the marketing objectives. Responsible for crafting creative solutions to packaging challenges ranging from individual new products to line extensions. Participating in all phases of the packaging design thinking process from conceptual, to strategic, to tactical, to implementation. Creative direction of photo shoots. Manage communication with outside vendors and helped with all aspects of sourcing and production process. Played an active role in our internal Marketing Team and participated in regular design reviews. Organized and efficient, paying close attention to details while handling multiple tasks. Ability to handle tight deadlines in a fast-paced environment. Managed a small team and all outside vendors.

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04/2005 – Present: CEO & Founder, CheekyTart Design - San Mateo, CA

Developed a customized and cohesive look throughout weddings of all sizes. Managed communication with customers and vendors.



12/2011 – 01/2019: Graphic Designer/Photographer, EmpowerFIT Boot Camp - San Mateo, CA

Developed and responsible for the integration of overall visual design.



05/2005 – 12/2012: Art Director, Hellbent Marketing - Redwood City, CA    

Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic, and sales. Utilized HTML coding strategies to design dynamic email messages and tracking software to follow customer conversation rates which increased email campaign efficiency. Managed communication with customers, employees and other individuals. Built and managed a team of four and all combined projects; tracked progress to ensure deadlines were met and updated managers, partners and clients as necessary. Art directed and executed photo shoots.

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​AFFILIATIONS
Member, San José State University Alumni Association

Former Member, National Association of Women Business Owners, Silicon Valley

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